paid news : why so hue & cry , becz politician felt cheated first time by media houses

There was a seminar today on MALPRACTICE OF ADVERTISMENTS BEING PURVYED AS NEWS in Speaker’s Hall, of Constitution Club, Panel were Election Commissioner Mr. S.Y. Qureshi,Leader of the Opposition: Ms. Sushma Swaraj ,CPI (M) General Secretary: Mr. Prakash Karat ,Congress spokesman: Mr. Manish Tewari ,Prasar Bharati Chairperson: Ms. Mrinal Pande ,Editorial Director: Mr. T.N. Ninan ,& politician Mr.Ansari were there.
The whole debate was that this is the first time the corruption of media has pinched the political parties interests otherwise corruption was there also but at that time it was managed by political parties in their interest . But now political parties are paying money but the media houses are taking money from both the parties and praising & accusing both- opposition & ruling party . So it is hurting political parties interests . What I feel that political parties are demanding principle in dishonesty.
This is not that political parties are not aware of dishonesty of media houses, they are very much aware of the media houses malpractices toward their employees either in terms of paying them less, making them working late, throwging their story in dustbin if it is harming the interest of owners. But time non of the political parties are interested in raising this issues.
This time they are raising the issues because media’s marketing managers are making fool out of them by taking money from all the parties so they are feeling victimized. Look at the mind track of media baron they feel that till now politician has used the country to make money and served their own purpose but now this marketing managers of media houses & media owners are becoming more smart then politician so thay are fooling them and making money out of them. Might be our political bosses are not liking it so they want to control media so that media can work accourding to their wishes.
In democracy opinion force the people to take a decision - “which party to vote or not” so the role of media is very important over here .Now media houses are able to realize its power and (mis)using it.Now their powers heat is hurting the political bosses’s interest so they are worried.
When I asked Sushma Swaraj that in our country a media student who is coming out of media education institution after paying 1lacs fees and after working for six month- one year are not able to fetch a job , how he/ she afford to be honest for how long.How long his/her family is going to make them support. She said – is this a place for the empowerment of stringers and Manish Tiwari of Congress also replied in the same tone. It shows that political parties are not interested in the exploitation of the small journalists or younger lot they are more interested in controlling media for their own interest.
Ms Swaraj has complain that media call politician corrupt , now how corrupt they have became?
But who will tell her few smart people in media has learned the corruption from them only .
Has anyone asked these rich editors- how many farm houses they are owning?
The big question is who is going to put a bell in the neck of a cat!!!!!!!!
One good point raised by my fellow journalist friend that when in the era of everyone from sports person , film stars to businessmen paying the media houses to get their published why bashing politician alone…..!!!!!!!!!!!!