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Top 10 magazines

Position Name Language Total readership
1 Saras Salil Hindi 98 lakh
2 Grih Shobha Hindi 76 lakh
3-4 Kumudam and Kungumam Tamil 74 lakh
5 India Today English 69 lakh
6 India Today Hindi 67 lakh
7 Vanitha Malayalam 60 lakh
8 Meri Saheli Hindi 59 lakh
9 Ananda Vikatan Tamil 56 lakh
10 Cricket Samrat Hindi 52 lakh
((उपरोक्त टाप टेन सभी कैटगरी के मैग्जीनों को शामिल करके हैं। इसमें साप्ताहिक, पाक्षिक और मासिक...तीनों तरह की मैग्जीन हैं))
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अब आइए मैग्जीन सेक्शन के आंकड़ों को अलग-अलग देखें। मतलब, टाप टेन साप्ताहिक कौन हैं, टाप टेन पाक्षिक कौन हैं, टाप टेन मासिक कौन हैं...कौन चढ़ा, कौन गिरा.....इसके लिए नीचे दो विश्लेषण हैं, दुर्भाग्य से ये अंग्रेजी में हैं क्योंकि ये सब काम अभी तक अंग्रेजी में ही होते आए हैं, उम्मीद करते हैं आगे से यह सब हिंदी में भी होने लगेगा.....

1..........
Saras Salil retains its No. 1 position amongst the magazines
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Saras Salil, the Hindi fortnightly, with a total readership of 98 lakh, is at No. 1 position amongst all the magazines. Grih Shobha, Hindi monthly, with a total readership of 76 lakh stands at No. 2 position. Kumudam and Kungumam, the two Tamil weeklies, with a total readership of 74 lakh each, share the No. 3 position.

India Today, with a total readership of 69 lakh, is the only English magazine to make it to the top 10 list in the magazine section. It stands at No. 5 position.

India Today Hindi, with a total readership of 67 lakh, is at the No. 6 position. Vanitha, the Malayalam fortnightly, with a readership of 60 lakh is at the No. 7 position. Meri Saheli, the Hindi monthly, with a readership of 59 lakh, is at the No. 8 position. Ananda Vikatan, the Tamil weekly with a total readership of 56 lakh , stands at the No. 9 position. Cricket Samrat, the Hindi monthly, with a total readership of 52 lakh, stands at the tenth position.

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2...........
IRS 2008 R1: Saras Salil continues its lead in the overall magazine genre
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According to the Indian Readership Survey (IRS) 2008 Round 1, the magazine genre is dominated by Hindi and other vernacular publications, with India Today being the only English magazine to make it to the top 10 list. In fact, five of the top 10 magazines are in Hindi language.

Hindi fortnightly Saras Salil leads in the overall magazine genre with a total readership of 98 lakh, followed by Hindi monthly Grih Shobha with a total readership of 76 lakh. Tamil weeklies Kumudam and Kungumam share the No. 3 position with a total readership of 74 lakh each. India Today, the only English magazine to make it to the top 10 list, is at No. 5 with a total readership of 69 lakh.

India Today Hindi takes the sixth slot with a total readership of 67 lakh. Malayalam fortnightly Vanitha follows with a readership of 60 lakh. Hindi monthly Meri Saheli is at No. 8 with a readership of 59 lakh. Tamil weekly Ananda Vikatan is at No. 9 with a total readership of 56 lakh, while Hindi monthly Cricket Samrat is in the tenth slot with a total readership of 52 lakh.

The Media Research Users’ Council (MRUC) has further broken up the data on the basis of the periodicity of the magazines.

The top 10 weeklies see Tamil publication Kungumam lead the chart with a total readership of 74 lakh. India Today English and India Today Hindi follow with readerships of 69 lakh and 67 lakh, respectively.

Ananda Vikatan (Tamil) has a total readership of 56 lakh; Tamil bi-weekly Junior Vikatan has a total readership of 36 lakh; Balarama Malayalam has a total readership of 35 lakh; Swati Sapari Vara Patrika (Telugu) has a total readership of 28 lakh; Malayala Manorama has a total readership of 28 lakh; Sadin (Assamese) has a total readership of 24 lakh; while English weekly Outlook takes the tenth position with a total readership of 19 lakh.

In the top 10 fortnightlies’ list, Hindi publication Saras Salil leads with a total readership of 98 lakh, followed by Vanitha (Malayalam) with a readership of 60 lakh. Champak (Hindi) is at 41 lakh, and Sarita is at 37 lakh. Tamil publication Aval Vikatan takes the fifth position with a total readership of 22 lakh. Bengali publications Sananda (21 lakh) and Anandalok (17 lakh) take the sixth and seventh slots, respectively. Hindi fortnightly Balhans follows at 16 lakh, while English magazines Femina and Business Today have a total readership of 14 lakh each.

Among the top 10 monthlies, the top four positions are taken by Hindi publications – Grih Shobha leads with a total readership of 76 lakh, followed by Meri Saheli (59 lakh), Cricket Samrat (52 lakh) and Grehlakshmi (49 lakh). English magazine Readers’ Digest is at No. 5 with a total readership of 45 lakh.

Hindi publication Pratiyogita Darpan takes the sixth slot with a total readership of 42 lakh. General Knowledge Today is at 39 lakh; Manohar Kahaniyan is at 37 lakh; Filmfare is at 35 lakh; and Competition Success Review is at 31 lakh.

(पहली खबर इंडियनमीडियाआब्जरवर.काम से और दूसरी खबर एक्सचेंजफारमीडिया.काम से साभार)